One of the 3 aims of the company is to support and promote excellence in the hotel industry. The Company achieves this through their support of the Master Innholders and the financial support of several educational programmes.
The main area of support for education in the hospitality sector are the Master Innholder scholarships. This programme is funded by the WCI in partnership with The Savoy Educational Trust, Lord Forte Foundation and the Master Innholders Charitable Trust.
However, the charity does support for other educational, charitable initiatives from hospitality associations that will benefit the Hotel Industry as a whole, such as Springboard initiatives and the Royal Academy of Culinary Arts Adopt a School.